Opening Remarks In modern fast-paced corporate environment, maintaining an edge of the competition is crucial. Competitive analysis has always been a core approach for gaining a market edge, but the emergence of Artificial Intelligence (AI) has transformed this field. Tools driven by AI are reshaping how businesses collect, process, and utilize da

Introduction In today’s fast-paced business world, maintaining an edge of the rivals is crucial. Market research has traditionally been a key approach for gaining a market edge, but the advent of AI technology has transformed this process. Tools driven by AI are reshaping how companies collect, process, and utilize information about their rivals

Introduction Social media marketing has evolved dramatically in recent years, shaped by shifts in innovation, consumer actions, and business needs. One of the most significant shifts in the marketing landscape has been the emergence of artificial intelligence (AI). AI’s capability to revolutionize social media marketing is capturing the focus of